NEW News 18 Hindi
Fri 21 Aug 2026 03:50:07 PM ⤴
Why Bihar Govt Wants To Pay Rs 1 Lakh Per Video To Social Media Content Creators: The Strategy Explained
SUMMARY
**Bihar Government's Social Media Content Creator Scheme Explained**
The Bihar government has launched a unique initiative offering Rs 1 lakh per video to social media content creators to promote the state's tourism, culture, heritage, and developmental achievements. Under this scheme, creators with significant followings on platforms like YouTube, Instagram, and Facebook are encouraged to produce high-quality content showcasing Bihar's lesser-known destinations, historical sites, and government welfare schemes. The strategy aims to reshape Bihar's image nationally and internationally, attract tourists, and counter negative perceptions. By leveraging influencer marketing, the government hopes to reach younger demographics effectively. Creators must meet specific follower and engagement criteria to qualify, ensuring content reaches wide audiences and generates maximum visibility for the state's progress and potential.